Wednesday, January 16, 2013

SKC Ends Naming Rights Deal With Armstrong's Livestrong Foundation After Two Years

Two years into a six-year naming rights deal on the home stadium of Major League Soccer's Sporting Kansas City, which opened in 2011 and will host the 2013 MLS All-Star Game this July, the team's CEO, Robb Heineman posted a statement on their team's website Tuesday saying their deal with the Livestrong Foundation, a non-profit organization founded by disgraced professional cyclist Lance Armstrong that is committed to fighting cancers of all kinds, has ended and their facility will now bear the name "Sporting Park".

Heinemann complained of  "LIVESTRONG...utilizing aggressive tactics designed to force us into an unsatisfactory arrangement", adding "(o)ur faith and trust in the partnership have been permanently damaged".

Earlier Tuesday, in a report by ESPN, Livestrong stated the naming rights deal had ended becaise SKC had failed to meet specific financial terms of the agreement.

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