The Los Angeles Blues of USL PRO Tuesday unveiled a new team logo created by Florida-based firm Dixon Minear Desing Marketing.
The logo is shaped in a "Swiss Shield", used by prominent soccer franchises in England (Arsenal and Liverpool), Spain (Sevilla FC) and the US (Major League Soccer's defending champion Los Angeles Galaxy), as well as used for US interstate highway signs.
The new logo incorporates elements done in Metallic Silver, Reflex Blue and Midnight Hour Blue shades, features wings on each side of the shield to represent Los Angeles as the City of Angels, and also addes mountain and ocean themese.
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