Major League Soccer's New York Red Bulls and Kia Motors announced Tuesday the start of a strategic partnership that, among other incentives, gets them named the Official Partner of the team and their home pitch of Red Bull Arena in Harrison, NJ.
Kia will also gain intellectual property rights to the team, the stadium, and its Red Bull Academy and Training programs.
The first event of the partnership will take place June 10 when Kia will be the presenting sponsor of their scheduled MLS home game against the New England Revolution.
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