The Montreal Impact of the North American Soccer League promoted Claude Pinard, a consultant to the team since January, to chief business officer of the team and its home pitch, Saputo Stadium, Friday.
He was the team's vice president of communications from 2001 to 2010 and also spent three years as president of Saputo's bakery division, Vachon.
In his new position, Pinard will oversee ticket sales, corporate partnerships, TV and radio broadcast rights, marketing and merchandising efforts.
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