Arena Soccer Association president Steve Paxos announced Thursday George Veras has joined the new indoor soccer league as executive vice president of broadcasting, television and marketing.
Veras currently is president and executive producer of his own company, Veras Communications, Inc., and also serves as president and CEO of Pro Football Hall of Fame Enterprises. He founded VCI in 1994 after 19 years of network distribution in the sports divisions of ABC and CBS.
He also completed a sponsorship deal with Van Heusen to allow fans to vote for the first time for the Pro Football Hall of Fame and worked another deal with Diamond Foods.
Veras worked for CBS from 1981-94, producing over 500 events, including The NFL Today and the 1992 Winter Olympics.
He also served as senior producer for Universal Sports on their coverage of the 2010 Winter Olympics and won an Emmy, one of 12 in his career, for work on the 2004 Summer Olympics for NBC Sports.
Veras also recently produced The Legend Of Jimmy The Greek, a documentary about the legendary sports Las Vegas oddsmaker, for ESPN 30 In 30 series, which has been nominated for a 2010 Sports Emmy.
He worked from the mid-1990's to 2000 for the National Professional Soccer League, of which Paxos was the commissioner, and helped secure a three-year contract with ESPN and ESPN2 to show league regular season games and the annual All-Star Games.
After leaving the NPSL, he joined the NFL's Cleveland Browns as their vice president of broadcasting from September 2004 to February 2007, where he was responsible for producing and selling advertising time on all games, including the preseason; Internet, TV and radio coverage of all games, stadium scoreboard presentations and the two-hour TV special 60 Years of the Cleveland Browns.
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